FROM THE BLOG

Additional Collegiate Organizations choose SSB for foundational data management, integration, and visualization

UW and Mizzou: The Latest to Join Industry Leading Client Roster

As available data increases exponentially and leading sports organizations seek to understand and know their fans better than ever, the University of Washington and University of Missouri athletic departments have selected SSB for data management, integration and visualization.

The addition of these clients grows an already impressive roster to 50 sports organizations, teams and schools who have deployed the SSB’s proprietary Central Intelligence platform as the hub of their data ecosystem.

Each of the new clients has a robust and unique set of data inputs, such as primary and secondary ticketing, merchandise, concessions, loyalty, fan clubs, donors/foundation, and more. SSB will gather and process all data in a single location, the Central Intelligence platform, to ensure the data is clean, can be segmented easily, provides near real-time visibility to the business health of the organization and a true 360-degree view of all audiences.

“Gaining a true understanding of our fans helps us deliver an outstanding experience in any type of interaction with Mizzou athletics,” said Jay Luksis, Senior Associate Athletic Director, Marketing and Revenue Generation. “SSB allows us to gather and utilize data in an unprecedented manner so we can look at all aspects of our business and ensure we are performing at the highest level. This impacts ticket sales, marketing, operations, staff efficiency, and a lot more. We’re excited to begin the process.”

In addition to teams and Universities, SSB works with leagues and conferences, including the NFL, NBA, NHL, SEC, Pac-12, NASCAR, and more. The core of the business is singular focus on the data and the ability to integrate virtually any input or output, such as additional analytic and reporting tools, marketing campaign management, and much more.

“Data is what we do,” said SSB Vice President, Sports & Entertainment Bill Bailey. “There are a lot of great tools and apps out there that can do incredible things, but without good, clean, trustworthy data, they aren’t going to solve a business problem or deliver results. That’s why we focus on this foundational element, and why we’ve enjoyed the great client relationships we have across the sports industry.”

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