Ole Miss Boosts Revenue with 360 View of Fan Base

Ole Miss knew their fans were engaging with them at multiple touch-points: merchandise, social media, concessions, donations and apps. But those touch points were all recorded or siloed in different places. One single fan —someone who purchased tickets, bought a hot dog at the game, opened emails, posted on social media, and downloaded their app— actually looked like multiple fans. There was no way to leverage it for revenue or lead capture. Ole Miss needed to understand how fans engaged with them across multiple touch-points, to increase ticket sales, lower no-show rates, improve fan engagement, and increase margins on merchandise and concessions.

Read the full case study

Related Resources

See All

Give Back Nation and HEPdata Announce New Partnership

News

SSB & HEPdata are thrilled to announce a new partnership with Give Back Nation, a one-stop Giving & Fundraising Hub […]

Read More →

Overcoming Sponsorship Challenges with Data and Technology

Insights

On the first day of the virtual Horizon Summit, SSB Sales Director Danny Spataro and Trak Software Co-Founder Cameron Oliver […]

Read More →