Sponsorships have historically been designed to help companies deliver messages to specific audiences, including some that they otherwise might not […]
Building A Sports Data Warehouse Vs. Buying: The Full Story.
Should You Build Your Own Data Warehouse? There’s a certain allure to ownership, isn’t there? There could be tax advantages […]
Convert More Sales Using the Propensity Score
SSB has launched a new analytics product to help universities and sports franchises drive bigger revenues and donations. Propensity scoring […]
Data Can Help Sports Valuations Continue to Rise
There’s been a lot of handwringing over the steady decline in attendance, and TV ratings, among major professional sports. But […]
Top Takeaways From SSB’s Collegiate Summit
Data Culture Continues to Grow With students headed back to school this month and fall athletic seasons kicking off at […]
It’s All About the Fans
When your fans are the lifeblood of your business, you’re constantly looking for ways to improve their experience— from more […]
How Collegiate Athletics Tackle Data Integration
The competitive world of collegiate athletics centers on three primary objectives: Recruit and develop exceptional student athletes Win championships, and […]