COVID-19 created an unprecedented financial challenge for sports leagues and franchises, especially in the Canadian Football League (CFL), where 50% […]
Do You Need To Hire Someone For Your Data Strategy?
We often hear the same question from teams and universities that want to invest in their data strategy: Should I […]
Overcoming Sponsorship Challenges with Data and Technology
On the first day of the virtual Horizon Summit, SSB Sales Director Danny Spataro and Trak Software Co-Founder Cameron Oliver […]
What Data is Saying About the Future of Sports Sponsorships
Are you curious about where the future of collegiate and professional sports is heading? In changing times such as these, […]
Case Studies: How Data Drives Business Outcomes
While all organizations generally agree on the importance of data as a valuable business asset, the reality is that everyone […]
Evolving corporate partnerships market brings greater clarity, bigger opportunities
Sponsorships have historically been designed to help companies deliver messages to specific audiences, including some that they otherwise might not […]
Building A Sports Data Warehouse Vs. Buying: The Full Story.
Should You Build Your Own Data Warehouse? There’s a certain allure to ownership, isn’t there? There could be tax advantages […]
Convert More Sales Using the Propensity Score
SSB has launched a new analytics product to help universities and sports franchises drive bigger revenues and donations. Propensity scoring […]
Data Can Help Sports Valuations Continue to Rise
There’s been a lot of handwringing over the steady decline in attendance, and TV ratings, among major professional sports. But […]
Top Takeaways From SSB’s Collegiate Summit
Data Culture Continues to Grow With students headed back to school this month and fall athletic seasons kicking off at […]