SSB Announces Investment/Partnership to Facilitate Continued Tech Evolution and Superior Service


Partnership Will Enable Enhancements to Industry Leading Data Infrastructure, Management and Visualization Platform and Service


February 21, 2018 – SSB, a leading data management and analytics platform provider to the sports & entertainment, education, and healthcare sectors, announced today that Strattam Capital, along with SSB’s Senior Partners and incoming CEO Mike Banville, have signed a definitive agreement to make a majority growth investment in SSB.  The investment will enable SSB to accelerate development of its industry leading Central Intelligence Platform in response to customer demand.

“SSB was founded and funded with a very straightforward, strategic goal: provide our clients in key verticals with the ability to make data a meaningful part of their business decision making to drive exceptional results,” said SSB Senior Partner Bryan Brinks.  “In Strattam, we’ve found a partner that shares our commitment to clients and ensuring our platform is at the leading edge of the ever-evolving data landscape.  We’re extremely proud of our team, the work they have done over the past decade and our longstanding client relationships.  We feel strongly that our new partnership will add to our already outstanding offering.”

SSB’s Central Intelligence Platform, delivered as a Software-as-a-Service (SaaS), enables a “single version of the truth” and a 360-degree perspective of each individual in all client constituent groups by integrating data across multiple, disparate sources, solving challenges often faced by large, complex organizations and institutions.  The Platform completes the evolution from KPIs (Key Performance Indicators) to ADIs (Actionable Data Insights) that enable proactive business decisions that drive revenue and results.

SSB works with more than 60 of the leading brands in sports and entertainment, including NASCAR, the NHL, NBA, Pac-12 Conference, SEC, and NFL – where, in addition to the league, SSB works with nearly half of all NFL teams – as well as leading institutions in both higher education and K-12 markets.

Banville will join SSB current Senior Partners as the Senior Leadership of SSB, ensuring both continuity and strategic growth focus from leadership.  Banville joins SSB with 22 years of leadership expertise in P&L management, M&A, sales and marketing management, product management, and strategic planning.  He most recently served in Senior Leadership roles with IHS Technology’s information division, a role which included setting strategic direction, managing division financial performance, and oversight of all commercial activities. Over an 18-month period, he more than doubled the size of the division.

“SSB has a strong and growing position in its core markets,” said Banville.  “The company has established itself as a trusted partner to its customers with deep expertise in data management in professional and collegiate sports, as well as in higher education and other verticals.  The quality of its customer base reflects how valuable that service is and will continue to be as customers’ needs expand to more comprehensively seek insights from the information they have on their customers and other constituents across the enterprise.”

SSB delivers an automated, real-time look at the health of a business, facilitates superior reporting and enables fact-based decision making.  Integrating and cleaning data manually is time consuming, costly and inefficient.  SSB’s platform automates and speeds those processes, while also delivering analytics and reporting capabilities that support consistent, cohesive and relevant messaging in all channels for both marketing and internal communications.  The result is increased engagement and revenue across all sales and fundraising categories.

“By pulling together customer and transaction information spread across different systems, and pairing that data with a deep understanding of the particular needs of a sports franchise, university or hospital, SSB enables organizations to better serve their constituents,” said Strattam Capital Managing Partner Bob Morse.  “We are very impressed with what the founders of SSB have built, and we are excited to collaborate with Mike and the SSB leadership team on the next phase of growth.”

Completion of the transaction, which is subject to customary closing conditions, is expected to take place before the end of the first quarter of 2018.

First Hill Partners is serving as SSB’s financial advisor and Koenig, Oelsner, Taylor, Schoenfeld & Gaddis is serving as SSB’s legal advisor.  Wilson Sonsini Goodrich & Rosati is serving as Strattam’s legal advisor.

About SSB

SSB applies unparalleled expertise to create and implement innovative solutions to complex business problems faced by clients.  SSB’s unique products and services deliver a clear picture of a client’s business – comprised of any number of data and information inputs – in an elegant and simplified manner.  The result is the empowerment that comes with transformative knowledge of all audiences, as well as ongoing access to relevant, real-time data in an easy to understand format.  Ultimately, SSB enables 60+ clients in Professional and Collegiate Sports, more than 15 leading Higher Education institutions, as well as those in many other industries – to make the educated, actionable, and profitable decisions that take businesses to new levels.  SSB was named the Microsoft US Education Partner of the Year for 2017 and is a contracted provider through E&I Cooperative Services.  SSB has offices in Denver, Nashville, and Austin.  Learn more at

About Strattam Capital

Strattam Capital is a private equity firm with an innovative and focused approach to scaling established business IT companies.  Our team’s alignment and engagement practices are designed to deliver a better future for our companies.  Strattam has offices in Austin and San Francisco.  To learn more visit

SSB Awarded E&I Cooperative Contract for Data Management, Integration and Visualization

Competitive Bidding Process Results in Contract that Offers Efficiency, Savings and Speed for Member Institutions

As part of an evolved and focused approach to helping education institutions manage and structure data from all sources to address the important issues of constituent and internal engagement, full lifecycle management, and consistency in communications, SSB today announced it has been awarded a contract with E&I Cooperative Services (E&I). The contract is the result of a competitive process and will offer E&I member institutions standardized contracting, pricing, efficiency, and the opportunity to secure the leading partner for foundational data management in education.

“This is a wonderful relationship for SSB, and a tremendous opportunity for our current and future clients in K-12 and higher education,” said SSB Senior Partner Steve Hank. “E&I thoroughly vets all of their contracted providers throughout the competitive bidding process and ensures their members have not only the best deal, but the best solution. We’re proud to be in that category as it relates to the foundational data platform SSB has created and optimized for education.”

E&I helps members maximize supply chain efficiencies through improved business processes. They deliver the deep expertise, solutions, and services that help institutions excel in business performance – sourcing effectively, driving down costs, and promoting operational efficiencies. E&I is the only member-owned cooperative focused on the educational community and related institutions. Their members save more than $200 million annually by utilizing their contracts and value-added services.

“We are so pleased to have the opportunity to bring our members the unparalleled services offered by an industry leader such as SSB,” said Tom Fitzgerald, CEO of E&I. “Their proven track record in helping higher ed institutions enhance constituent relationships, stimulate fan engagement, and increase revenue will greatly empower our membership to reach their financial goals.”

SSB helps higher education institutions achieve a higher level of engagement with their varied audiences by capturing, standardizing, cleaning, integrating, and reporting on data that is combined from any number of disparate sources and structured for use by any number of outputs, such as automated marketing, email management, operational evaluations, and much more. This creates active and actionable business intelligence that allows the institution to ensure that it is delivering the right message, at the right time, to the right person, while also improving the speed and quality of decision making, eliminating communication silos, and aligning goals and metrics.

About E&I
E&I Cooperative Services (E&I) is the member-owned, not-for-profit sourcing cooperative delivering expertise, solutions and services to higher education and related institutions. E&I provides members with access to a diverse portfolio of competitively awarded contracts, electronic procurement solutions and consulting services to help them source effectively. By leveraging the knowledge and expertise of more than 4,300 member institutions, E&I helps members reduce costs and optimize supply chain efficiencies. The Cooperative’s member‐driven competitive solicitation process has been validated by the National Institute of Governmental Purchasing (NIGP) as being in compliance with generally accepted public procurement standards. For more information, please visit:

SSB recognized as Microsoft US Public Sector 2017 Partner of the Year Award Winner for Education

As it continues to help education institutions manage and structure data from all sources to address the important issues of constituent and internal engagement, full lifecycle management, and consistency in communications, SSB today proudly announced it has won the Microsoft US Public Sector 2017 Partner of the Year Award. Microsoft’s US Public Sector 2017 Partner of the Year Award recognizes SSB for exemplary commitment to Microsoft and to the Education field.

“This is a great honor and reflects the effort and expertise SSB has brought to the evolution of utilizing a robust approach to managing data to drive results in the Education category,” said SSB Senior Partner Bryan Smith. “The foundational data platform SSB has created and optimized for Education is enhanced by the power of Microsoft Azure.”

Winners were chosen from more than 100 organizations across the US Public Sector segment areas they serve.

The Microsoft US Public Sector 2017 Partner of the Year Awards honor partners that have demonstrated business excellence in delivering Microsoft solutions to multiple customers over the past year. This award recognizes SSB as succeeding in effective engagement with its local Microsoft office while showcasing innovation and business impact, driving customer satisfaction, and winning new customers.

SSB helps Higher Education institutions achieve a higher level of engagement with their varied audiences by capturing, standardizing, cleaning, integrating, and reporting on data that is combined from any number of disparate sources and structured for use by any number of outputs, such as automated marketing, email management, operational evaluations, and much more. This creates active and actionable business intelligence that allows the institution to ensure that it is delivering the right message, at the right time, to the right person, while also improving the speed and quality of decision making, eliminating communication silos, and aligning goals and metrics.

“The 2017 Public Sector Partner of the Year Award winners represent the most innovative and transformative work being done across our partner community, serving the mission of customers across US Government and Education.” said Gail Thomas, Vice President, US Public Sector, Microsoft. “We are honored to recognize SSB as a recipient of Microsoft’s US Public Sector 2017 Partner of the Year Award.”

The Microsoft Partner of the Year Awards recognize Microsoft partners that have developed and delivered exceptional Microsoft-based solutions over the past year.

ASU: Strategic Data Management

How Arizona State University Increased their Donor Base and Fundraising Revenue Exponentially through Strategic Data Management, Integration, and Visualization

Like most universities, Arizona State University relies on engagement with and revenue from a passionate donor base to meet and exceed financial goals to build new facilities, create endowments, fund special programs, and much more.

Recognizing both a need and opportunity, ASU worked with SSB and utilized the power of the Microsoft Azure Cloud to execute a comprehensive, data-driven approach to becoming more efficient and effective in running the Sun Devil Club, their primary athletic fan group.  The goals of the program were:

  • Full integration of data between Alumni Association and Athletic Department.
  • All potential donors in a clean database, enabling:
    • Campus-wide coordination through Salesforce and disparate databases
    • Better segmentation and wealth screening of alumni, donors, ticket holders, and former athletes in order to better target the best targets and make the right asks
    • Elimination of repetitive asks and communications in the same timeframe
    • Organization-wide accountability

One of the strategies was to screen for donors contacted more than five times in one year who gave only what ticket purchase required.

  • They found these 50 people were eating up donor officer time and producing no increase in donation level, despite the investment of significant time
  • With these findings, ASU reassigned donors to a ticket service representative, increasing donor officer productivity dramatically

The results are staggering, and ASU is now expanding to the Alumni Association and other fundraising groups on campus to integrate and better manage those efforts.

Annual Fundraising Pledged

  • 2011 – $12 million
  • 2012 – $17 million
  • 2014 – $49 million
  • 2015 – $86 million


Sun Devil Club Members 

  • 2011 – 7,800
  • 2013 -15,000
  • 2016 -16,800



  • 2011 – $3.5 million
  • 2012 – $8 million
  • 2013 – $13.5 million
  • 2016 – $30 million

Additional Collegiate Organizations choose SSB for foundational data management, integration, and visualization

UW and Mizzou: The Latest to Join Industry Leading Client Roster

As available data increases exponentially and leading sports organizations seek to understand and know their fans better than ever, the University of Washington and University of Missouri athletic departments have selected SSB for data management, integration and visualization.

The addition of these clients grows an already impressive roster to 50 sports organizations, teams and schools who have deployed the SSB’s proprietary Central Intelligence platform as the hub of their data ecosystem.

Each of the new clients has a robust and unique set of data inputs, such as primary and secondary ticketing, merchandise, concessions, loyalty, fan clubs, donors/foundation, and more. SSB will gather and process all data in a single location, the Central Intelligence platform, to ensure the data is clean, can be segmented easily, provides near real-time visibility to the business health of the organization and a true 360-degree view of all audiences.

“Gaining a true understanding of our fans helps us deliver an outstanding experience in any type of interaction with Mizzou athletics,” said Jay Luksis, Senior Associate Athletic Director, Marketing and Revenue Generation. “SSB allows us to gather and utilize data in an unprecedented manner so we can look at all aspects of our business and ensure we are performing at the highest level. This impacts ticket sales, marketing, operations, staff efficiency, and a lot more. We’re excited to begin the process.”

In addition to teams and Universities, SSB works with leagues and conferences, including the NFL, NBA, NHL, SEC, Pac-12, NASCAR, and more. The core of the business is singular focus on the data and the ability to integrate virtually any input or output, such as additional analytic and reporting tools, marketing campaign management, and much more.

“Data is what we do,” said SSB Vice President, Sports & Entertainment Bill Bailey. “There are a lot of great tools and apps out there that can do incredible things, but without good, clean, trustworthy data, they aren’t going to solve a business problem or deliver results. That’s why we focus on this foundational element, and why we’ve enjoyed the great client relationships we have across the sports industry.”

SSB Powers ASU Fundraising Growth

Great story by Michael Smith in this week’s Sports Business Journal details the awesome growth in Sun Devil Club membership and donation totals at Arizona State. SSB is proud to play a part in facilitating growth through providing a true look at business health and a 360-degree perspective of audiences for ASU, 14 other Power 5 schools, two conferences and an additional 35 professional sports leagues and teams.

Link (Requires SBJ Subscription):

The Year at SSB Sports – 2016

Thanks to all of our Sports & Entertainment clients for a great 2016!

UT Chief Revenue Officer to lead new Austin Office for SSB

Hank to build out national analytics practice

SSB, a Denver and Nashville-based firm providing a diverse client base with management consulting, technology services, and data management products, has announced the appointment of Steve Hank as Senior Partner. Hank, who currently serves as Chief Revenue Officer for Athletics at the University of Texas at Austin, will establish and lead a new SSB office in Austin and help to build out SSB’s analytics practice for the established industry leader in data management. “We are really excited to have Steve join the team at SSB”, said Bryan Smith, Senior Partner. “Keeping in mind SSB’s focus on ‘data driven results’, Steve is truly a pioneer in using data analytics to drive revenue and margin growth in the sports and entertainment space. As SSB continues to grow its presence in multiple vertical markets, Steve’s extensive experience in areas like higher education will immediately help SSB drive further adoption of its Constituent Registry solution, a single 360 degree view of the academic prospect, applicant, student, alumnus, employee, athletic ticket purchase, and donor.” Hank will expand SSB’s current analytics practice to include a focus on predicting and optimizing business strategies and intelligence for SSB clients. Hank established these programs and capabilities at both the University of Texas and Arizona State University. “It is rare for a company to have the opportunity to bring on someone of Steve’s caliber”, added Jay Graves Senior Partner. “SSB clients will benefit from Steve’s experience and background immediately. As a pioneer in the use of “big data”, Hank will work with established and new SSB clients in sports, healthcare, energy production, financial services, and travel and entertainment with a focus on business intelligence strategy, database marketing, and consumer database products and services. He will also play a key role in business development for both national and regional opportunities.”

Read More

The Kansas City Chiefs Choose SSB to Develop a Central Ecosystem to Improve the Fan Experience

fan experience

Using data to reach fans more effectively

The Kansas City Chiefs, one of professional football’s oldest and most revered teams, has tabbed SSB to help develop a central data ecosystem to identify and to engage new and existing fans to provide the best fan experience possible.  The Chiefs will utilize SSB’s Central Intelligence solution to create a single view of the fan across all data disparate data sets.  The Chiefs CI solution will include data from ticketing, survey’s, CRM, email, budget, retail, food and beverage, website behaviors, loyalty programs, and mobile programs.  The goal of this partnership is to help the Kansas City Chiefs utilize data to derive strategic sales and marketing insights, and to perform detailed analysis to maximize the quality of the fan experience.

SSB’s Central Intelligence (CI) solution was chosen because it specifically helps clients by identifying, collecting, and analyzing significant information about customers from all sources, both internal and external to drive strategic marketing and sales decisions.  CI aggregates all of an organization’s data sources into a single repository and applies its proprietary data hygiene suite to clean and enhance the data.  It eliminates duplicate records and provides the “best record” possible to give clients a complete customer view.  The solution also has a suite of tools including data segmentation, data exploration, advanced reporting, and real-time analytics.  Furthermore, the CI solution plays nicely with other necessary tool sets like visualization, email, and CRM tools.

This partnership will deliver the insights necessary for the Kansas City Chiefs to understand the needs to each fan.  The ability to understand the wants and needs of the fan on an individual level will provide the Chiefs with an avenue to engage fans with the right message, at the right time, utilizing the preferred medium.  We at SSB are extremely excited to be a part of this partnership with the Kansas City Chiefs, and we are looking forward to the future success of this venture.


“The decision to work with SSB and implement the Data Warehouse stems from our overall objective of knowing more about our fans to make better business decisions and favorably impact the fan experience.  With all of our data points connecting to one central repository and sending outputs to our other systems, we can make more informed, timely, and targeted decisions.”

– Leah Rindler, Fan Insight and Analytics Manager, Kansas City Chiefs


“SSB is thrilled to partner with the Kansas City Chiefs in helping them to build a complete view of their fan base.  The Chiefs are already utilizing the Central Intelligence solution to streamline and improve the fan experience before, during, and after events at Arrowhead Stadium.  We look forward to continuing to help the Chiefs identify opportunities to grow revenue and control costs.”

– Mike Davis, Vice President, CI Client Services, SSB

SSB focuses on designing, developing and deploying data management solutions that will help clients target new customers, keep existing customers and reduce costs.

DCPA: Using Data to Increase Patron Engagement and Drive Revenue



After 40 years showcasing hundreds of Broadway hits, premieres and blockbuster musicals including Disney’s The Lion King, The Phantom of the Opera and The Book of Mormon, The Denver Center ( found itself in possession of a massive database of more than 750,000 patrons, but it lacked a detailed understanding of its customers.


To help DCPA, SSB built a custom web application and created a tool that integrates third party data into the DCPA’s customer database. Known as Central Intelligence, the SSB platform allows the DCPA to identify the most likely patrons for each campaign and increase engagement.


The Denver Center’s email marketing campaign to lapsed patrons achieved a 738% ROI, including a 210% click-through rate increase, a decrease in opt-outs of 95%, and a 90% decrease in spam complaints.


“We target important customer sub-groups within our overall patron database,” said Jennifer Nealson, Chief Marketing Officer for the Denver Center. “Our goal is to be relevant to every individual.”

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