Press Releases

SSB Extends Data Foundation for Sports and Entertainment with Acquisition of Leading CRM Provider StoneTimberRiver

Denver, CO (July 20, 2018) – SSB, a leading data management and analytics platform provider focused on the sports & entertainment, education, and healthcare sectors, announced today that it has acquired the sports industry’s leading CRM provider, StoneTimberRiver (STR.) As part of the transaction, all STR executives and team members will become part of SSB, and the company will retain the STR brand.

“SSB is focused on providing our clients with trusted data that enables better decision making and drives quantifiable results,” said SSB CEO Mike Banville. “With the acquisition of STR, who brings a tremendous team, and what we believe to be the best CRM for the sports and entertainment industry, we’re building on our history of evolving with clients’ needs.”

Combining the STR CRM and the SSB Data Management teams creates an unparalleled knowledge base, with deep industry experience and well over 100 leading professional sports and entertainment clients.  SSB and STR have worked closely together in the past to deliver industry leading CRM and best of breed foundational Data Management. Combined, they will now be able to deliver an even smoother and more seamless experience for end users.

SSB’s foundational data platform, Central Intelligence (CI), delivers a true, 360-degree view of all audiences and a real-time understanding of business health by integrating any/all data sources in the Sports and Entertainment market.  Historically, one of the more visible and utilized outputs of the data platform by teams, leagues, and venues has been CRM, and STR is widely recognized as the best of the best, making the combination a natural.

“We’re thrilled to be joining the team at SSB, as we truly make each other better,” said STR Founder and CEO Dwight DeBree. “The deal makes infinite sense when you consider the success we have had in mutual engagements and the fact that the additional resources will allow us to continue to evolve at a much more rapid pace. Our customers are always looking for more, faster, and we want to answer that call. Our ability to do so is significantly enhanced by being part of SSB.”

 

SSB Acquires STR

The integration of STR exponentially increases efficiency, scalability, and, importantly, enhances visibility of data. This is particularly true in sales and marketing where SSB continues to focus on enabling the most accurate, timely, and insightful data-driven decisions for end users and mission critical initiatives.  STR allows for just that by extending SSB’s foundational platform further through the workflow and to the point of activation of the data.

SSB will provide infrastructure support and expertise in development, sales, marketing, and breadth that will enable the STR team to continue to evolve at a more rapid pace.  Current and future clients of SSB and/or STR will see an overall increase in speed and agility in adding new features, deployment, and the ability to create solutions specific to client need.

SSB’s foundational platform will continue to deliver the most complete and quality data  tocurrent and future clients using any CRM software, analytical toolset, reporting, or marketing outputs.

SSB and STR will formally unveil their new structure this week at the annual Sports Entertainment and Technology Conference in Dallas.

About SSB

SSB applies unparalleled expertise to create and implement innovative solutions to complex business problems faced by clients. SSB’s unique products and services deliver a clear picture of a client’s business – comprised of any number of data and information inputs – in an elegant and simplified manner. The result is the empowerment that comes with transformative knowledge of all audiences, as well as ongoing access to relevant, real-time data in an easy to understand format. Ultimately, SSB enables 60+ clients in Professional and Collegiate Sports, more than 15 leading Higher Education institutions, as well as those in many other industries –  to make the educated, actionable, and profitable decisions that take businesses to new levels.  SSB was named the Microsoft US Education Partner of the Year for 2017 and is a contracted provider through E&I Cooperative Services.  SSB is backed by Austin-based private equity firm Strattam Capital, and has offices in Denver, Nashville, and Austin.  Learn more at www.ssbinfo.com.

About STR

StoneTimberRiver is a leading provider of software solutions for the professional sports and entertainment industry. With over 18 years of experience developing effective tools for sales, service, marketing, finance, and broadcast departments, StoneTimberRiver is continually striving to provide innovative products and outstanding service to each client.The StoneTimberRiver suite of products offers solutions for Ticket Sales & Service, Premium Sales & Service, and Partnership Sales & Service.StoneTimberRiver’s software is utilized by organizations representing the NFL, NHL, NBA, MLB, MLS, collegiate athletics, and other entertainment venues.

SSB Announces Investment/Partnership to Facilitate Continued Tech Evolution and Superior Service

 

Partnership Will Enable Enhancements to Industry Leading Data Infrastructure, Management and Visualization Platform and Service

 

February 21, 2018 – SSB, a leading data management and analytics platform provider to the sports & entertainment, education, and healthcare sectors, announced today that Strattam Capital, along with SSB’s Senior Partners and incoming CEO Mike Banville, have signed a definitive agreement to make a majority growth investment in SSB.  The investment will enable SSB to accelerate development of its industry leading Central Intelligence Platform in response to customer demand.

“SSB was founded and funded with a very straightforward, strategic goal: provide our clients in key verticals with the ability to make data a meaningful part of their business decision making to drive exceptional results,” said SSB Senior Partner Bryan Brinks.  “In Strattam, we’ve found a partner that shares our commitment to clients and ensuring our platform is at the leading edge of the ever-evolving data landscape.  We’re extremely proud of our team, the work they have done over the past decade and our longstanding client relationships.  We feel strongly that our new partnership will add to our already outstanding offering.”

SSB’s Central Intelligence Platform, delivered as a Software-as-a-Service (SaaS), enables a “single version of the truth” and a 360-degree perspective of each individual in all client constituent groups by integrating data across multiple, disparate sources, solving challenges often faced by large, complex organizations and institutions.  The Platform completes the evolution from KPIs (Key Performance Indicators) to ADIs (Actionable Data Insights) that enable proactive business decisions that drive revenue and results.

SSB works with more than 60 of the leading brands in sports and entertainment, including NASCAR, the NHL, NBA, Pac-12 Conference, SEC, and NFL – where, in addition to the league, SSB works with nearly half of all NFL teams – as well as leading institutions in both higher education and K-12 markets.

Banville will join SSB current Senior Partners as the Senior Leadership of SSB, ensuring both continuity and strategic growth focus from leadership.  Banville joins SSB with 22 years of leadership expertise in P&L management, M&A, sales and marketing management, product management, and strategic planning.  He most recently served in Senior Leadership roles with IHS Technology’s information division, a role which included setting strategic direction, managing division financial performance, and oversight of all commercial activities. Over an 18-month period, he more than doubled the size of the division.

“SSB has a strong and growing position in its core markets,” said Banville.  “The company has established itself as a trusted partner to its customers with deep expertise in data management in professional and collegiate sports, as well as in higher education and other verticals.  The quality of its customer base reflects how valuable that service is and will continue to be as customers’ needs expand to more comprehensively seek insights from the information they have on their customers and other constituents across the enterprise.”

SSB delivers an automated, real-time look at the health of a business, facilitates superior reporting and enables fact-based decision making.  Integrating and cleaning data manually is time consuming, costly and inefficient.  SSB’s platform automates and speeds those processes, while also delivering analytics and reporting capabilities that support consistent, cohesive and relevant messaging in all channels for both marketing and internal communications.  The result is increased engagement and revenue across all sales and fundraising categories.

“By pulling together customer and transaction information spread across different systems, and pairing that data with a deep understanding of the particular needs of a sports franchise, university or hospital, SSB enables organizations to better serve their constituents,” said Strattam Capital Managing Partner Bob Morse.  “We are very impressed with what the founders of SSB have built, and we are excited to collaborate with Mike and the SSB leadership team on the next phase of growth.”

Completion of the transaction, which is subject to customary closing conditions, is expected to take place before the end of the first quarter of 2018.

First Hill Partners is serving as SSB’s financial advisor and Koenig, Oelsner, Taylor, Schoenfeld & Gaddis is serving as SSB’s legal advisor.  Wilson Sonsini Goodrich & Rosati is serving as Strattam’s legal advisor.

About SSB

SSB applies unparalleled expertise to create and implement innovative solutions to complex business problems faced by clients.  SSB’s unique products and services deliver a clear picture of a client’s business – comprised of any number of data and information inputs – in an elegant and simplified manner.  The result is the empowerment that comes with transformative knowledge of all audiences, as well as ongoing access to relevant, real-time data in an easy to understand format.  Ultimately, SSB enables 60+ clients in Professional and Collegiate Sports, more than 15 leading Higher Education institutions, as well as those in many other industries – to make the educated, actionable, and profitable decisions that take businesses to new levels.  SSB was named the Microsoft US Education Partner of the Year for 2017 and is a contracted provider through E&I Cooperative Services.  SSB has offices in Denver, Nashville, and Austin.  Learn more at www.ssbinfo.com.

About Strattam Capital

Strattam Capital is a private equity firm with an innovative and focused approach to scaling established business IT companies.  Our team’s alignment and engagement practices are designed to deliver a better future for our companies.  Strattam has offices in Austin and San Francisco.  To learn more visit www.strattam.com.

UT Chief Revenue Officer to lead new Austin Office for SSB

Hank to build out national analytics practice

SSB, a Denver and Nashville-based firm providing a diverse client base with management consulting, technology services, and data management products, has announced the appointment of Steve Hank as Senior Partner. Hank, who currently serves as Chief Revenue Officer for Athletics at the University of Texas at Austin, will establish and lead a new SSB office in Austin and help to build out SSB’s analytics practice for the established industry leader in data management. “We are really excited to have Steve join the team at SSB”, said Bryan Smith, Senior Partner. “Keeping in mind SSB’s focus on ‘data driven results’, Steve is truly a pioneer in using data analytics to drive revenue and margin growth in the sports and entertainment space. As SSB continues to grow its presence in multiple vertical markets, Steve’s extensive experience in areas like higher education will immediately help SSB drive further adoption of its Constituent Registry solution, a single 360 degree view of the academic prospect, applicant, student, alumnus, employee, athletic ticket purchase, and donor.” Hank will expand SSB’s current analytics practice to include a focus on predicting and optimizing business strategies and intelligence for SSB clients. Hank established these programs and capabilities at both the University of Texas and Arizona State University. “It is rare for a company to have the opportunity to bring on someone of Steve’s caliber”, added Jay Graves Senior Partner. “SSB clients will benefit from Steve’s experience and background immediately. As a pioneer in the use of “big data”, Hank will work with established and new SSB clients in sports, healthcare, energy production, financial services, and travel and entertainment with a focus on business intelligence strategy, database marketing, and consumer database products and services. He will also play a key role in business development for both national and regional opportunities.”

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The Kansas City Chiefs Choose SSB to Develop a Central Ecosystem to Improve the Fan Experience

fan experience

Using data to reach fans more effectively

The Kansas City Chiefs, one of professional football’s oldest and most revered teams, has tabbed SSB to help develop a central data ecosystem to identify and to engage new and existing fans to provide the best fan experience possible.  The Chiefs will utilize SSB’s Central Intelligence solution to create a single view of the fan across all data disparate data sets.  The Chiefs CI solution will include data from ticketing, survey’s, CRM, email, budget, retail, food and beverage, website behaviors, loyalty programs, and mobile programs.  The goal of this partnership is to help the Kansas City Chiefs utilize data to derive strategic sales and marketing insights, and to perform detailed analysis to maximize the quality of the fan experience.

SSB’s Central Intelligence (CI) solution was chosen because it specifically helps clients by identifying, collecting, and analyzing significant information about customers from all sources, both internal and external to drive strategic marketing and sales decisions.  CI aggregates all of an organization’s data sources into a single repository and applies its proprietary data hygiene suite to clean and enhance the data.  It eliminates duplicate records and provides the “best record” possible to give clients a complete customer view.  The solution also has a suite of tools including data segmentation, data exploration, advanced reporting, and real-time analytics.  Furthermore, the CI solution plays nicely with other necessary tool sets like visualization, email, and CRM tools.

This partnership will deliver the insights necessary for the Kansas City Chiefs to understand the needs to each fan.  The ability to understand the wants and needs of the fan on an individual level will provide the Chiefs with an avenue to engage fans with the right message, at the right time, utilizing the preferred medium.  We at SSB are extremely excited to be a part of this partnership with the Kansas City Chiefs, and we are looking forward to the future success of this venture.

QUOTES

“The decision to work with SSB and implement the Data Warehouse stems from our overall objective of knowing more about our fans to make better business decisions and favorably impact the fan experience.  With all of our data points connecting to one central repository and sending outputs to our other systems, we can make more informed, timely, and targeted decisions.”

– Leah Rindler, Fan Insight and Analytics Manager, Kansas City Chiefs

 

“SSB is thrilled to partner with the Kansas City Chiefs in helping them to build a complete view of their fan base.  The Chiefs are already utilizing the Central Intelligence solution to streamline and improve the fan experience before, during, and after events at Arrowhead Stadium.  We look forward to continuing to help the Chiefs identify opportunities to grow revenue and control costs.”

– Mike Davis, Vice President, CI Client Services, SSB

SSB focuses on designing, developing and deploying data management solutions that will help clients target new customers, keep existing customers and reduce costs.

Kaiser Permanente and SSB Working Together to Improve the Customer Experience

customer
The Customer Experience Portal was designed to help Kaiser Permanente consolidate customer data records and incidents from disparate systems into a central repository to provide a single customer relationship record.  The creation of user friendly reports and views enabled data-driven decision making at all levels from the front line to the executive level.  CEP also includes a work tracking tool that allows rapid collaboration and prioritization across 50 plus departments, and over 800 employees.

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Fan analytics movement reaching more colleges

But Garcia, a data analytics junkie and an honest byproduct of the “Moneyball” generation, is emerging as one of the most influential voices within the University of Texas athletic department. His work as the chief of a three-person analytics team touches virtually every aspect of athletics that generates revenue, from ticketing to sales and marketing to fundraising.Garcia is part of a movement in college athletics to learn more about the fan and use that data to fill stadiums, improve the fan experience, sell more gear and increase donations. For a growing number of schools, the data analysis is influencing how they do business.“Analytics help us understand the fan in ways we never have before,” Garcia said. “If we can get all of that information together on how fans behave and their buying habits, we can be that much more effective in our communication with them.”Garcia is one of the very few associate athletic directors — maybe the only one — with analytics in his title. He was hired by Texas in November to inject data analytics into the Longhorns’ business planning.As schools face increasing pressure to generate more revenue, the use of analytics has begun to emerge at many of the bigger, brand-name schools as an effective marketing tool. In addition to Texas, Alabama, Arizona State, Georgia Tech, Mississippi, Ohio State, Southern California and Washington are among the schools at the forefront of finding new ways to use data to make more money.“If you’re creating the right marketing message or asking for a gift or putting the right resources in place for game day, you’ve got to have the best information to make those decisions,” Garcia said.

The most obvious use for that data is to create profiles for their customers. Who’s buying single-game tickets, season tickets, merchandise and concessions? Who’s donating, not only to athletics, but other parts of campus? Who’s a potential customer who’s not currently doing any of that?

That kind of in-depth customer data was first pulled together by Arizona State in 2012. ASU worked with Paciolan, a ticketing software company, and SSB, a data management company, to create a data warehouse that stored ticketing, merchandise, concessions and fundraising habits real-time in a single place. Steve Patterson was ASU’s AD at the time and he moved to Texas in 2013. He hired Garcia last year.

Paciolan will be ticketing division within Spectra

Paciolan, a brand within Comcast-Spectacor, on Tuesday will be part of the business that’s being rebranded as Spectra (SportsBusiness Journal, April 27-May 3). Paciolan will be Spectra’s ticketing and fan engagement division.Also, Ovations Food Services will become Spectra’s food service and hospitality division, while Global Spectrum will become the venue management division under the Spectra brand umbrella.

— Michael Smith

Other schools — Alabama, Ole Miss and Texas — have since followed the trend of establishing a data warehouse. Depending on the size of the project, the cost can run in the tens of thousands.

For the rest of the article: Click Here

SSB Central Intelligence: Using Data Intelligence to Help Clients Drive Revenue Through Enhanced Customer Engagement

Press Release

For Immediate Release

Date: June 25, 2015

SSB Central Intelligence:  Using Data Intelligence to Help Clients Drive Revenue Through Enhanced Customer Engagement

The customer marketplace is a constantly changing environment.  Companies are focusing more and more on how to provide the best experience and value for what their loyal customers are investing in time, support, and dollars.  This evolving landscape creates incentive for companies to provide customers with the experience they want, when they want, and at the quality level they want.  While this creates great challenges for most companies, it also creates great opportunities to address and meet those customer expectations.

With the help of SSB’s Central Intelligence (CI) platform, SSB’s clients are aggregating all of their customer data across all disparate sources and making it actionable.  Utilizing Microsoft Azure, CI gives SSB’s clients the behind the scenes, near real-time data management that allows clients to have a complete view of each and every customer.  Leveraging the knowledge gained from having a single, complete customer view, SSB’s clients then design strategies around how to provide the best experience possible for customers across all marketing channels.  CI provides SSB clients with the ability to hyper-target specific customers to provide a uniquely tailored experience customers want.

Additional Central Intelligence benefits:

  • Maximizes customer lifetime value
  • Creates a clean, complete, and easy-to-use single view of customer data through integrated data hygiene
  • Allows access to integrated dashboard reporting and analytics tools online, through mobile devices, or email
  • Enables detailed customer segmentation across all integrated data sets and pushes the segmented data via channel connections to downstream solutions with ease
  • Centralizes, scores, and routes leads to sales and marketing systems efficiently
  • Increases revenue while helping companies to reduce costs

 

SSB team members are data intelligence innovators and market disruptors with over 50 years of combined experience in project management and implementation.  SSB specializes in the design, development, and implementation of business intelligence and collaborative solutions.  SSB power the knowledge that drives innovation.

SSB’s Central Intelligence platform revolutionizes data management built upon Microsoft Azure.  SSB utilizes Azure for reliability, scalability, extensibility, enhanced security, and as a cost-effective means for housing the CI platform as opposed to on premise options.

If you would like more information about SSB, please visit our website at www.ssbinfo.com.

Quote:

“Azure provides SSB with the ability to deliver a powerful, effective, user friendly, and cost appropriate solution to markets that are highly cost sensitive and in need of the SSB solution.  By utilizing the Azure Stack, SSB continues to experience success in competing against solutions based on other technologies that are more expensive, less effective, and less user friendly than the SSB CI.”

– Treye Johnson, Director of Marketing and Product, SSB

Central Intelligence

How to get started using Big Data in sports

Shout out to our own Bobby Whitson, and how SSB can help clients better understand and manage their data in the sports industry.

Source: baylors3.com

Big data requires strategy

“Big data” is no longer just a buzz phrase or a passing fad. According to a W.P. Carey School of Business study at Arizona State University, the amount of data accessible for businesses is growing exponentially, with the amount of data doubling every 1.2 years.  Having a plan for this amount of data is no longer a way to generate a competitive advantage, it’s a necessity.

Bobby-Whitson-Headshot

Bobby Whitson, Partner at SSB Consulting Group, summed it up nicely when I chatted with him recently about the growth of big data in sports. “Without an effective data warehouse and management strategy, sports teams will continue to struggle to manage data efficiently, and more importantly, make data actionable.  Big data should be a focus of every team; from generating revenue to creating better fan understanding and engagement.”

charlie

It may seem overwhelming when approaching this project, but with a few steps, you can help your organization step in to the future. According to Charlie Sung Shin, Senior Director, Strategic Planning – CRM & Analytics at Major League Soccer, “Developing a big data strategy is a journey and it’s not just about implementing new technology or integrating a customer database. The strategy needs to support and continuously be aligned with your organization’s overall goal.”

Read the rest of the article: Click Here

 

 

How the Portland Trail Blazers Use Data Visualization to Drive Business Decisions

Watch this webinar and learn how the Portland Trail Blazers use Tableau and SSB’s Central Intelligence platform to gain key insights into the business operations of the team.

On-demand webinar | 60 minutes

Watch the webinar video here:  Click here

Watch this webinar and learn how the Portland Trail Blazers use Tableau and SSB’s Central Intelligence platform to gain key insights into the business operations of the team. Insights into season renewals, per game revenue sources, geography of ticket buyers, and other key performance indicators will be discussed. The Trailblazers and SSB will discuss how the long standing partnership between the two organizations has changed the way the team uses data to drive key decisions.

SSB will discuss the key roadmap milestones that help lead an organization down the path to having exceptional foundational data, metrics and business rules addressed at the data tier. We will show attendees how the hard work at the data level drives executive adoption, and makes Tableau a daily part of business discussions with key stakeholders in the organization. By addressing the data tier and data visualization in a best of class approach the Portland Trail Blazers have been able to create a system in which all stakeholders are working from the same page and with the same key business facts.

Watch this webinar and learn:

  • How the data visualization layer and data tier are both critical components to a successful project
  • How clean customer data saves time, effort, and money
  • How deciphering critical business rules in the data tier creates “one version of the truth”

Texas Athletics and SSB: Using data intelligence to increase fan engagement

Texas Athletics and SSB: Using data intelligence to increase fan engagement

Texas Athletics and SSB focus on fan engagement improvements.

The collegiate marketplace is a constantly changing environment. University athletics programs are focusing more and more on how to provide the best fan experience and value for what their loyal fans are investing in time and support.

This evolving landscape creates incentive for college programs to provide fans with the game experience and services they want, when they want, and at the quality level they want. While this creates challenges for most institutions, it also creates great opportunities to address and meet expectations.

With the help of data management software firm Strategic Solutions for Business (SSB), Texas Athletics program is in the process of aggregating fan information across multiple data sources, giving UT a single view of its fans and donors. This five-year contracted partnership with SSB gives Texas a near real time data management solution that provides its leadership team a 360-degree view of every fan. Leveraging this knowledge is expressly intended to create more customized and personal interactions with fans.

Texas also can enhance its strategies around each sport to provide the best experience possible in areas of fan recognition, attendance milestones, engagement and event opportunities with teams, ticket renewals, ticket sales, donations, marketing, outreach, merchandising, food and beverage service, special gameday fan experiences and beyond. With real-time dashboards and reporting, SSB is helping Texas Athletics to better understand and communicate effectively two-way with its vast fan base. According to The New York Times’ “NCAA Fan Map” Texas is one of the two most popular teams in the country and the most popular team in Texas, illustrating the diverse and dominant fan base.

The ultimate goal is to provide fans with a Texas-unique fan experience unrivaled in collegiate athletics.

“We want to make decisions that maximize our relationships with fans,” said Texas Men’s Athletics Director Steve Patterson. “We want to keep creating new relationships and not treat fans as transactions.”

Recent initiatives to drive fan engagement include fan surveys, the creation of a Texas Athletics fan engagement and creative services division, and the addition of a 25-person service and retention staff for ticketholders.

The Longhorn Foundation, the principal fundraising entity of Texas Athletics, has a renewed focus on philanthropic fan and donor relations and cultivation.


QUOTES

“We are making significant organizational changes to focus our resources to better serve our fans and donors and provide them the Texas experience they expect. The SSB partnership is a key asset that provides our organization the data intelligence to be more thoughtful and strategic in our decision-making. All of these changes are critical to supporting our student-athletes and their success on the field and in the classroom.”

-Steve Patterson
Men’s Athletics Director, Texas Athletics

“The partnership with SSB is critical in assisting Texas Athletics integrate disparate data structures from multiple applications into a unified data intelligence platform. Our platform provides greater visibility into our fan base and highlights opportunities to improve our operations. Customer satisfaction is our goal.”

-Juan Garcia
Chief Strategy and Analytics Officer, Texas Athletics

“We are thrilled to be playing an integral part of Texas’ long term strategic vision for managing their fan and donor data. The ability to view each and every customer’s complete relationship history will allow UT to provide the ultimate customer experience that will build long term loyalty and keep the UT brand at the forefront of collegiate athletics for years to come.”

– Bobby Whitson
SSB Partner


SSB focuses on designing, developing and deploying data management solutions that will help clients target new customers, keep existing customers and reduce

 02.16.2015

 

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