Are you a marketing director, sales director or in charge of special events? Ever had a sister department launch a campaign but forget to tell you about it? With just a few days notice, you could have prepared a marketing message or aligned your sales team with an outbound call campaign. But now it’s too late. You’ve got nothing. You’ll have to launch your own initiative next week. And your awesome fans will get three emails in two weeks, potentially annoying them.
Leveraging multiple fan touchpoints requires a specific strategy. And it demands visibility into every department’s goals, priorities and events.
When you collaborate, everybody wins (even if your team has had a rough season). You cover multiple priorities in one execution, leverage new revenue opps, increase cost-efficiency and avoid overwhelming your fan base. Here’s how:
You have your own calendar, you know what you did last year. It’s full of product launch dates and anticipated events. What now?
Schedule a Meeting with Multiple Departments
Review calendars and identify events, dates and promotions. Then collaborate on messaging, social media posts and campaigns and capitalize on each other’s momentum and budget.
Here are three big ways to work together.
Schedule Announcements: Fans are always excited to get the new game schedule and won’t mind if a ticket price promotion is included.
Rankings, Draft Day & Uniform Release: Fans follow these. They’re the equivalent of Black Friday in retail. Structure your ticket pricing and maximize exposure with digital ads for the website traffic spike following this release.
Renewals: When Ticketing releases renewal prices, have new season ads on display. Not only will it extend your sale cycle, it reinforces the message to current ticket-holders.
This isn’t one and done. It’s not an event, it’s a process and it requires consistent follow up. So set up monthly meetings. Ask attendees to come prepared with shifting priorities and event updates. Establish expectations, approvals process, resource sharing and scheduling. And work together.
Need help organizing? Our partners have success using project management tools like Asana, Smartsheet, or TeamWork. If you’re not ready to make that leap, start with this template.