Monumental Sports Uses Fan Data to Increase Ticket Sales with SSB

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We’re thrilled to be partnering with Monumental Sports and Entertainment to help increase their ticket sales and personalize their fan experience. By combining data from Monutental’s ticketing, concessions, and merchandise partners, as well as integrating their CRM and email management system, SSB helped increase unique email opens by 153% and sell more family packs by January 2020 than the entire 2018-2019 season.

Monumental’s data insights project was recently featured on, featuring these results. Learn more about how Monumental is leveraging data to create personalized experiences.

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