Leading data management company in sports world ventures into esports
December 8, 2020 (Pittsburgh, PA) – The Pittsburgh Knights are pleased to announce their partnership with SSB. The esports organization has teamed up with the data management and analytics software platform provider to aid the Knights in their growth and share best practices for the emerging esports market.
The Knights have always aimed to take the best practices from the traditional sports industry and translate them to esports. With clients spanning major league teams and university athletic departments across the country, SSB has unparalleled sports expertise and is the leading hub for data integration and analysis.
SSB’s technology will inform the Knights in making educated, actionable decisions through their Central Intelligence data platform and Discovery CRM solution. “SSB is one of the best tools in the business for growth,” says Knights’ president, James O’Connor. “We have a heavy focus on tech, and see the opportunity to use artificial intelligence, data visualization, and predictive modeling to our benefit, through SSB.”
The Knights, who are notably partnered with the Pittsburgh Steelers, Wiz Khalifa, and other sports and entertainment industry powerhouses, first learned of SSB’s uses through the Steelers. “We saw what these major teams were doing and wanted to see how we could utilize this tool for our own unique piece of the sports industry,” says Knights’ esports consultant, Garett Bambrough. “Esports is a data-rich landscape – our fans interact with us in so many ways with new technology. We’ll utilize SSB to create a full picture of benefits and serve our partners, and fans in new ways”.
This partnership will also offer an opportunity for SSB to hone in on the specifics of the emerging esports industry. CEO of SSB, Mike Banville, says, “Esports is an exciting new market for SSB, and we look forward to combining our sports industry methodologies and toolset with the advice and guidance of a leader in the industry. As esports continues to grow and commercialize, this partnership allows us to provide organizations the opportunity to understand their customer data and convert more leads to customers. Faster than ever before.”
Additionally, SSB will be making a splash in the esports world through some upcoming activations with the Knights, specifically their Rocket League team. Keep an eye out in January for the action.
SSB maximizes revenue and fundraising efforts for the higher education, collegiate athletics, professional sports and nonprofit industries through data management, data analytics, gift matching and CRM products and services. SSB provides ongoing access to relevant, real-time data and business intelligence that can be easily implemented toward driving fundraising and revenue goals. SSB serves over 1,500+ professional sports organizations, collegiate athletic departments, higher education institutions and non-profits. SSB was named the 2017 Microsoft U.S. Education Partner of the Year and is a contracted provider through E&I Cooperative Services. SSB is backed by Austin-based private equity firm Strattam Capital, and has offices in Denver, Nashville, and the Washington DC area. Learn more at www.ssbinfo.com or visit LinkedIn or Twitter.
About The Knights
The Knights are a global esports organization headquartered in Pittsburgh. Founded in 2017, they are the first professional esports team of the city and are focused on making an impact in the local community. In 2018, the Knights partnered with six-time Super Bowl winners, the Pittsburgh Steelers. In summer 2019, the Knights announced multi-platinum recording artist Wiz Khalifa as a strategic partner. Most recently, the Knights have added Mexico City-based media fund MX LATAM and Pittsburgh Penguins forward Evgeni Malkin to their list of supporters. Their team includes some of the top Rocket LeagueⓇ, SMITE©, Gears 5, Trackmania, Rainbow Six Siege, and Madden NFL© players in the world. The Knights’ goal is to create quality engagement with the local community, the esports community, and the gaming community at large. Please go to https://www.knights.gg for more information and the latest news on the Knights.