Analytics
Analytics for Full Fan Engagement
Integrated data tells a detailed, fact-based story about every fan. A story you can leverage for informed investments, strategic decisions and improved workflows. SSB Analytics takes the Central Intelligence master data management platform to the next level empowering our clients to maximize business performance and get real results from our customer data platform.
Learn more about the most powerful analytics platform built for sports, entertainment and education today.
Features
Easy Implementation
Quickly and easily visualize data across your current platforms including marketing, CRM, ticketing, concessions and merchandise.
Frequent Updates
Visualizations adjust based on changing technical and market landscapes. No coding or additional head count needed.
A True Fan Picture
Get the full picture of the experience your fans are having through operational visualizations of what is happening at the stadium and in near real time.
Predictive Modeling
Built-in models that score every fan and deliver that score to systems like your CRM, giving you the likelihood of that fan to take action to buy a ticket or make a donation.
The most informed fan score available to the sports market.
- Identify new, high value leads regularly
- Model runs continuously as your data updates
- Scores integrate into downstream systems like your CRM and marketing tools
- SSB Predictive Model built on a clean data foundation
- Input from multiple sources leads to more informed model of customers
Best-in-industry reports spanning multiple data sets including ticketing, attendance, food & beverage and merchandise. Automatically gain access to these reports as they become available.
- Growing list of visualizations continually updated based on industry best practices
- Up to the hour data in reports providing near real time information
- Interactive visualizations – drill down to individual games and data points
Gain access to best practice visualizations at your fingertips. SSB Analytics includes a gallery of reports showcasing best practice visualizations across sports entertainment & education.
- 100s of unique dashboards available – model your reporting after these or build custom for your needs
- See best practice visualizations for sell out strategies, secondary ticket sales, concessions, executive views and more
“Since implementing SSB propensity scores, we were able to add several thousand accounts to our sales Team daily efforts that were not previously on their radar. Within weeks, we had dozens of purchases from these leads and over $50,000 worth of tickets sold. These are leads we wouldn’t have reached out to without the propensity modeling and these results feel like scoring an 80-yard touchdown!”
Jimmy Bowen
University of Washington
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