Central Intelligence integrates all of your systems to deliver a comprehensive record of each customer, giving you the ability to target more effectively and convert leads.
Central Intelligence helps you transform your one-size-fits-all strategy into precise, targeted communication that builds deeper levels of engagement with your customers.
Central Intelligence automates challenging tasks like data integrations, data hygiene, and master data management so you and your staff can proactively focus on strategy and customer experience.
As the starting point for innovation, Central Intelligence leads you on a path to new practices and opportunities beyond technology.
Central Intelligence aggregates customer data sources of all types and consolidates them into a single, comprehensive, and reliable customer profile.
Your team will see up-to-date customer records that are refreshed on a nightly basis and updated in CRM and marketing automation systems as well as data visualization tools for reporting.
Enrich communication with your customers by understanding who they are and how they’ve interacted with your organization.
“We now have all this data accessible to the people who need it, when they need it, and everyone sees the same thing at the same time. We finally have that elusive single version of the truth. In fact, many times we’re literally looking at the numbers together and identifying strategies in near real time. That positions us for smarter business decisions because we know we’re acting on legitimate insights, and we’re all on the same page.”
University of South Carolina
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