Drive Outcomes Through Clean Data Management

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Drive Outcomes Through Clean Data Management

Get the Demo

Maximize Impact

Drive fundraising growth

Central Intelligence integrates all of your systems to deliver a comprehensive golden record of each customer, giving you the ability to engage more effectively with more efficient returns.

Enhance constituent engagement

Central Intelligence helps you transform your one-size-fits-all strategy into precise, targeted communication that builds deeper levels of engagement with your constituents.

Create operational efficiency

Central Intelligence automates challenging tasks like data integrations, data hygiene, and master data management so you and your staff can proactively focus on strategy and constituent experience.

Treat your data as an asset

As the starting point for innovation, it leads you on a new path of prioritzing data in your operations and strategies to maximize constituent relationships and grow affinity of your supporters.

How It Works

The Golden Record

Connect Data From Across Your Organization

Central Intelligence aggregates constituent data sources of all types and consolidates them into a single, comprehensive, and reliable constituent profile.

  • Built on SSB’s proprietary CleanData.ioTM data hygiene solution that consolidates and cleanses multiple source system records
  • Standardizes constituent data to produce a winning “Golden Record” for each customer
  • Updates to the constituent record run and sync nightly to maintain data hygiene

Integrated Hundreds of Data Sets for a 360 Degree View of Your Customers

Access Actionable Insights in CRM, Email, and Data Visualization Tools

Your team will see up-to-date constituent records that are refreshed on a nightly basis and updated in your CRM and marketing automation systems as well as data visualization tools for reporting.

  • Ensure access to reliable data in your most important systems
  • Eliminate duplicate contact records in CRM to reduce inefficiencies
  • Measure key performance indicators using SSB’s best-practice standard reports or create your own custom visualizations

Create Meaningful Engagement That Drives Conversions and Loyalty

Enrich communication with your customers by understanding who they are and how they’ve interacted with your organization.

  • Have a clear picture of the customer’s interactions across your organization
  • Create a positive relationship with your customers through personalized communication
  • Drive revenue growth and increase the customer lifetime value by anticipating their needs and delivering value

Additional Features

Standard Reports

Data Visualizations

Standard Reports

Data Visualizations

SSB’s Central Intelligence includes interactive reports and dashboards curated from best practices across our 100+ client base in sports, higher education and collegiate athletics.

Predictive Modeling

CI Predictive Analytics

Predictive Modeling

CI Predictive Analytics

Take Central Intelligence to the next level by scoring and ranking customers based on their likelihood to renew and purchase more and capacity to donate. These insights, directly in the hands of your ticket sales & service teams and gift officers, maximize sales, fundraising, and retention opportunities.


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Connector & Insights

Social Media Integration

Connector & Insights

Social Media Integration

Seamlessly consolidate multiple marketing platforms and all the data points in one place via Central Intelligence and the Social Media Reporting Integration, to immediately access valuable business insights gleaned from the social data stored in your warehouse.