Bringing together two products in the sponsorship industry with 25 years of combined experience and trusted by collegiate and pro sports organizations across the country, Sponsorship Central delivers full transparency with an ROI driven platform through two industry-leading solutions: SSB’s Discovery CRM and fulfillment software from Trak.

Sponsorship Central changes the game by offering a world-class solution that integrates every step of a partnership – from the first sales contact to fulfilling the last activation of the season – while delivering day-to-day measurability, accountability, and efficiency.

Managing sponsorships has never been so easy.

SSB DISCOVERY CRM: A CRM with time-saving tools that document each step of the sales process. Whether you’re researching new sales targets, tracking lead development, building your contact database, creating a proposal or finalizing a contract, Discovery has you covered.

SSB + TRAK: Once a contract is inked, Sponsorship Central seamlessly integrates sold assets from Discovery CRM directly into Trak sponsorship management software with corresponding deadlines and details, eliminating all laborious manual entry and potential for error.

TRAK FULFILLMENT: Sponsorship activation fulfillment solution offering a centralized location for all partnership details and data such as impressions, leads, ticket utilization, sponsor objectives, files and more. Capture every detail of sponsorship fulfillment in one place – teams will never have to search for ROI assets or guess at fulfillment rate ever again.