Case Study,  Insights

Saskatchewan Roughriders’ New Plan to Boost Ticket Sales & Improve Retention

COVID-19 created an unprecedented financial challenge for sports leagues and franchises, especially in the Canadian Football League (CFL), where 50% of the revenue comes from ticket sales. In response to this challenge, the Saskatchewan Roughriders’ ticket operations and sales team created a task force to develop The MVP Plan.

The Roughrider’s used their SSB data warehouse and integrations to create fan profiles and criteria for segments they could use as targets for the new product.

Since the MVP Plan launched in December 2020, the task force has already exceeded its key performance indicators (KPIs) including ticket sales and net revenue goals.

Read the case study to learn more.

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