Press Release

Sponsorship Central Offers First Comprehensive Sports Sponsorship Management Solution

Seamlessly integrating the sponsor partnership lifecycle between a property, brand and agency, SSB and Trak team up to create Sponsorship Central to support sales and activation teams while maximizing ROI for sports organizations

 

Denver, CO (April 6, 2021) — SSB and Trak Software announce the launch of Sponsorship Central, an innovative partnership management platform designed for the sports and entertainment industries. SSB and Trak are industry veterans that work with over 150 professional sports, collegiate athletics and entertainment organizations. Sponsorship Central is the first comprehensive partnership management solution that accelerates and simplifies every step of the sponsorship lifecycle – from prospecting to activation – to maximize ROI with real-time measurability and automated reporting.

“Partnership and sponsorship groups have previously worked out of spreadsheets and disparate systems. Sponsorship Central creates a new reality for sales and activation teams to work in tandem to understand relative data and prescribe action,” explains Mike Banville, CEO of SSB. “Now, every facet of sponsorships including prospecting, contracts, activation, fulfillment, and reporting can be managed in one place.”

With every dollar now being under a thick financial lens, Sponsorship Central gives brands the ability to assess performance and measure ROI in real-time rather than waiting until the end of the sales period or season for results. This speed and flexibility allows organizations to create an unparalleled client experience for their partners and via the automated systems, reclaims 38% of time for activation teams, allowing them to focus on innovation and relationship building.

“Outside of creating a solution that was scalable and could easily manage the sponsorship lifecycle, it was important to deliver an engaging experience for all of our end users,” states Cameron Oliver, CEO and founder of Trak. “The integrated process we’ve built removes the manual hurdles and enables teams to focus on maximizing the value of their sponsorships.”

Sponsorship Central is also now part of the Global De Facto Hub, an industry-leading intuitive and robust fan relationship toolkit, from SSB and Sports Alliance that helps sports organizations organize, personalize, and grow with scalable technology. The Hub supports clubs and entertainment entities through big data management, relationship development, and digital marketing strategies to grow loyalty, engagement, and revenue.

For more information on Sponsorship Central, join SSB for a live, global demonstration of Sponsorship Central on April 15th at 9:00 a.m. MST. To learn more or register, visit here.

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About SSB

SSB maximizes revenue and fundraising efforts for the higher education, collegiate athletics, professional sports and nonprofit industries through data management, data analytics, gift matching and CRM products and services. SSB provides ongoing access to relevant, real-time data and business intelligence that can be easily implemented toward driving fundraising and revenue goals. SSB serves over 2000 professional sports organizations, collegiate athletic departments, higher education institutions and non-profits. SSB was named a Microsoft U.S. Education Partner of the Year and is a contracted provider through E&I Cooperative Services. SSB is backed by Austin-based private equity firm Strattam Capital, and has offices in Denver, Nashville, and the Washington DC area. Learn more at www.ssbinfo.com or visit LinkedIn or Twitter.

About Trak

Trak is a Modern Partnership Management Platform that is employed by organizations who buy or sell multi-asset marketing partnerships. Increasing revenue potential and lowering operating costs by accelerating and simplifying sponsorship sales and execution, so partnerships are executed on time and on budget while delivering top-notch returns. Trak works with 3,000+ sponsorship marketers. Trak is based in the Silicon Slopes of Utah. Learn more at www.trak.io or visit LinkedIn.

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