SSB X Sports Alliance

Sports Business Leaders Launch Global Best Practice Hub

SSB and Sports Alliance have partnered to integrate their respective offers into a global best practices hub that grows loyalty, engagement, and revenue through big data management, relationship development, and digital marketing strategies tailored to the sports industry.


A comprehensive sports sponsorship management solution that streamlines and integrates the entire lifecycle of a partnership between a property, brand and agency.

A time-tested fan relationship marketing toolkit to help sports organizations grow loyalty, engagement and revenue.


Supercharge Your Marketing Automation with The Hub

Central Intelligence

A data management solution that connects systems across your organization, transforms the way you engage with fans and maximizes business performance.

Sponsorship Central

A comprehensive sponsorship management solution that accelerates and simplifies every step of the partnership lifecycle to maximize ROI with real-time measurability and automation.

Campaign Assistant

Campaign Assistant provides an overview of your campaigns and 34,000+ campaigns from users across the world so you can share best practices.

SRM Campaign

SRM Campaign gives you visibility into historic, seasonal, and current campaign success across all your marketing channels: Discovery CRM, SMS, apps, email, call campaigns and direct mail.

Win the Game


The Hub offers the ability to:

  • Leverage Community-Powered Digital Marketing that Empowers People & Delivers Results
  • Elevate Marketing Efforts with Data-Driven Best Practices and Campaign Templates that Drive Increased Engagement
  • Personalize Your Relationship with Every Fan
  • Increase Loyalty and Fan Affinity
  • Manage Sponsorships Across the Entire Lifecycle of a Partnership



Trusted by teams in the NBA, NFL, NHL, MLB, NCAA, MLS, and clubs across Europe, these tools set the new global standard for data integration, segmented marketing, and digital identification.

The hub offers the solution you need to thrive now and in the future.

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