2020 Collegiate Summit Agenda


Monday, April 13th

4:00 – 6:00 PM
Registration
location Tempe Mission Palms
Facility Tours of Sun Devil Stadium
location Sun Devil Stadium
6:00 – 8:00 PM

Welcome Reception

location Coca-Cola Sun Deck at Sun Devil Stadium

 

Tuesday, April 14th

6:00 AM

HIKE “A” MOUNTAIN

Kick-start your day with a short but steep 1-mile hike up “A” Mountain located on ASU’s campus.

location Hayden Butte via Leonard Monti Trail (.6 miles from Tempe Mission Palms)
8:30 – 8:45 AM
Welcome Message
location San Tan Ford Club at Sun Devil Stadium
8:45 – 9:45 AM

KEYNOTE

location San Tan Ford Club at Sun Devil Stadium
9:45 – 10:00 AM
Break
location San Tan Ford Club at Sun Devil Stadium
10:00 – 11:00 AM

USING FAN DATA TO INCREASE REVENUE

Adam Heintz, who is a pioneer in the industry, will share how Monumental Sports & Entertainment uses central intelligence to drive incremental revenue and increased engagement for the Washington Capitals, Washington Wizards and Capital One Arena.

Presenter: Adam Heintz – SVP – Business Intelligence, Monumental Sports & Entertainment

location San Tan Ford Club at Sun Devil Stadium
11:00 AM – 12:00 PM

SSB’s PRODUCT ROADMAP – BUILDING FOR THE FUTURE

location San Tan Ford Club at Sun Devil Stadium
12:15 – 1:15 PM
Lunch
location 400 Club at Sun Devil Stadium
1:30 – 2:30 PM

ASU’S MDM JOURNEY: PAST, PRESENT & FUTURE

location San Tan Ford Club at Sun Devil Stadium
2:45 – 3:45 PM

AUTOMATE YOUR WAY TO EFFICIENCY

Increasing pipelines and growing a database are priorities across campuses. Let’s take a deeper dive into strategic techniques and innovative methodologies to maximize your marketing automation and CRM environment. Come prepared to share best practices used on your campus and get some tips from other industry experts!

Key takeaways

  • Common reporting practices for CRM
  • Key automation for downstream systems
  • Best-practices for managing workflows for development and sales

 

location Coach’s Club at Sun Devil Stadium

KNOW YOUR CONSTITUENTS ON A PERSONA LEVEL

The “one-size-fits-all” communication strategy is a thing of the past. Consumers are becoming accustomed to receiving relevant content specific to their needs. Join us for a presentation from your peers, and a hands-on workshop where you’ll create one or two personas for your own organization.

Key takeaways

  • Why buyer personas are important to your business
  • How to develop buyer personas
  • How to use buyer personas

 

location San Tan Ford Club at Sun Devil Stadium
3:45 – 4:15 PM
Break
location Legends’ Club at Sun Devil Stadium
4:15 – 5:15 PM

HOW TO MONETIZE YOUR DATA IN UNIQUE WAYS

Learn how others are using the data in their warehouse to generate incremental revenue and create new opportunities in creative ways.

Key takeaways

  • Best-practices for monetizing non-ticketing data
  • How to create new opportunities outside of ticketing

 

location San Tan Ford Club at Sun Devil Stadium

PRIMARY APPROACH TO THE SECONDARY MARKET

There are many variables that can dictate the market value of your ticket products. Hear how your peers are utilizing the secondary market to manage brokers and price unsold inventory.

Key takeaways

  • Pricing techniques for evaluating the secondary market
  • Broker best-practices on the secondary market
  • How to use the secondary market to dynamically price

 

location Dutson Theatre at Sun Devil Stadium
5:15 PM
Break for evening activity & shuttle back to Tempe Mission Palms
6:00 PM

EVENING ACTIVITY

 


Wednesday, April 15th

8:30 – 9:30 AM

DEMONSTRATING THE VALUE OF DATA TO SENIOR LEADERSHIP

The investment into a data strategy is critical for organizations that want to be on the forefront, but it can be difficult to articulate the value to leadership. Hear how leaders in the industry are communicating this value to key stakeholders across campuses.

Key takeaways

  • Ability to confidentially present the value of SSB to Senior Leadership
  • KPIs to share with leadership on an on-going basis

 

location San Tan Ford Club at Sun Devil Stadium
9:30 – 10:30 AM

UNDERSTANDING ROI FROM MARKETING INITIATIVES

Whether you are trying to bridge the revenue gap between sales and marketing or across different internal departments, synergy is critical. Let’s dive into how we can align our teams to track shared objectives and business outcomes.

Key takeaways

  • How to track ROI from marketing initiatives
  • Incentivizing marketing to produce/track results
  • Importance of sales and marketing alignment

 

location San Tan Ford Club at Sun Devil Stadium
10:30 – 10:45 AM
Break
location San Tan Ford Club at Sun Devil Stadium
10:45 – 11:45 AM

LEVERAGING EMBEDDED BI & PREDICTIVE ANALYTICS

What are the most common questions being asked by staff in your department? Discover how Universities are using automated reporting and SSB’s Predictive Analytics modules to push co-workers to their portals for quick answers to frequent questions.

Key takeaways

  • Essential dashboards every organization should have
  • Use cases for SSB’s Standard Reports
  • When to create a dashboard versus a one-off report
  • How to communicate the purpose and value of your reports to key stakeholders
  • How to increase utilization of the portal from key stakeholders

 

location Dutson Theatre at Sun Devil Stadium

MEASURING CUSTOMER LIFETIME VALUE (CLV)

Customer Lifetime Value is a key indicator of overall business health. Learn how others are using CLV in their organizations and different strategies on how to increase their value and wallet share.

Key takeaways

  • Why customer lifetime value important
  • How to calculate, use and increase CLV

 

location San Tan Ford Club at Sun Devil Stadium
12:00 – 1:00 PM
Lunch
location 400 Club at Sun Devil Stadium
1:00 – 2:00 PM

SEGMENTATION TOOL TRAINING

location Coach’s Club at Sun Devil Stadium

DATA UPLOADER TRAINING

location Dutson Theatre at Sun Devil Stadium
2:00 PM
SUMMIT CONCLUSION

**Locations subject to change.