2020 Collegiate Summit Agenda
Monday, April 13th
4:00 – 6:00 PM |
Registration
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6:00 – 8:00 PM |
Welcome Reception
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Tuesday, April 14th
6:00 AM |
HIKE “A” MOUNTAINKick-start your day with a short but steep 1-mile hike up “A” Mountain located on ASU’s campus.
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8:30 – 8:45 AM |
Welcome Message
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8:45 – 9:45 AM |
KEYNOTE
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9:45 – 10:00 AM |
Break
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10:00 – 11:00 AM |
USING FAN DATA TO INCREASE REVENUEAdam Heintz, who is a pioneer in the industry, will share how Monumental Sports & Entertainment uses central intelligence to drive incremental revenue and increased engagement for the Washington Capitals, Washington Wizards and Capital One Arena. Presenter: Adam Heintz – SVP – Business Intelligence, Monumental Sports & Entertainment
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11:00 AM – 12:00 PM |
SSB’s PRODUCT ROADMAP – BUILDING FOR THE FUTURE
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12:15 – 1:15 PM |
Lunch
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1:30 – 2:30 PM |
ASU’S MDM JOURNEY: PAST, PRESENT & FUTURE
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2:45 – 3:45 PM |
AUTOMATE YOUR WAY TO EFFICIENCYIncreasing pipelines and growing a database are priorities across campuses. Let’s take a deeper dive into strategic techniques and innovative methodologies to maximize your marketing automation and CRM environment. Come prepared to share best practices used on your campus and get some tips from other industry experts! Key takeaways
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KNOW YOUR CONSTITUENTS ON A PERSONA LEVELThe “one-size-fits-all” communication strategy is a thing of the past. Consumers are becoming accustomed to receiving relevant content specific to their needs. Join us for a presentation from your peers, and a hands-on workshop where you’ll create one or two personas for your own organization. Key takeaways
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3:45 – 4:15 PM |
Break
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4:15 – 5:15 PM |
HOW TO MONETIZE YOUR DATA IN UNIQUE WAYSLearn how others are using the data in their warehouse to generate incremental revenue and create new opportunities in creative ways. Key takeaways
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PRIMARY APPROACH TO THE SECONDARY MARKETThere are many variables that can dictate the market value of your ticket products. Hear how your peers are utilizing the secondary market to manage brokers and price unsold inventory. Key takeaways
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5:15 PM |
Break for evening activity & shuttle back to Tempe Mission Palms |
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6:00 PM |
EVENING ACTIVITY |
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Wednesday, April 15th
8:30 – 9:30 AM |
DEMONSTRATING THE VALUE OF DATA TO SENIOR LEADERSHIPThe investment into a data strategy is critical for organizations that want to be on the forefront, but it can be difficult to articulate the value to leadership. Hear how leaders in the industry are communicating this value to key stakeholders across campuses. Key takeaways
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9:30 – 10:30 AM |
UNDERSTANDING ROI FROM MARKETING INITIATIVESWhether you are trying to bridge the revenue gap between sales and marketing or across different internal departments, synergy is critical. Let’s dive into how we can align our teams to track shared objectives and business outcomes. Key takeaways
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10:30 – 10:45 AM |
Break
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10:45 – 11:45 AM |
LEVERAGING EMBEDDED BI & PREDICTIVE ANALYTICSWhat are the most common questions being asked by staff in your department? Discover how Universities are using automated reporting and SSB’s Predictive Analytics modules to push co-workers to their portals for quick answers to frequent questions. Key takeaways
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MEASURING CUSTOMER LIFETIME VALUE (CLV)Customer Lifetime Value is a key indicator of overall business health. Learn how others are using CLV in their organizations and different strategies on how to increase their value and wallet share. Key takeaways
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12:00 – 1:00 PM |
Lunch
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1:00 – 2:00 PM |
SEGMENTATION TOOL TRAINING
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DATA UPLOADER TRAINING
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2:00 PM |
SUMMIT CONCLUSION |
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**Locations subject to change.