Using data to reach fans more effectively
The Kansas City Chiefs, one of professional football’s oldest and most revered teams, has tabbed SSB to help develop a central data ecosystem to identify and to engage new and existing fans to provide the best fan experience possible. The Chiefs will utilize SSB’s Central Intelligence solution to create a single view of the fan across all data disparate data sets. The Chiefs CI solution will include data from ticketing, survey’s, CRM, email, budget, retail, food and beverage, website behaviors, loyalty programs, and mobile programs. The goal of this partnership is to help the Kansas City Chiefs utilize data to derive strategic sales and marketing insights, and to perform detailed analysis to maximize the quality of the fan experience.
SSB’s Central Intelligence (CI) solution was chosen because it specifically helps clients by identifying, collecting, and analyzing significant information about customers from all sources, both internal and external to drive strategic marketing and sales decisions. CI aggregates all of an organization’s data sources into a single repository and applies its proprietary data hygiene suite to clean and enhance the data. It eliminates duplicate records and provides the “best record” possible to give clients a complete customer view. The solution also has a suite of tools including data segmentation, data exploration, advanced reporting, and real-time analytics. Furthermore, the CI solution plays nicely with other necessary tool sets like visualization, email, and CRM tools.
This partnership will deliver the insights necessary for the Kansas City Chiefs to understand the needs to each fan. The ability to understand the wants and needs of the fan on an individual level will provide the Chiefs with an avenue to engage fans with the right message, at the right time, utilizing the preferred medium. We at SSB are extremely excited to be a part of this partnership with the Kansas City Chiefs, and we are looking forward to the future success of this venture.
“The decision to work with SSB and implement the Data Warehouse stems from our overall objective of knowing more about our fans to make better business decisions and favorably impact the fan experience. With all of our data points connecting to one central repository and sending outputs to our other systems, we can make more informed, timely, and targeted decisions.”
– Leah Rindler, Fan Insight and Analytics Manager, Kansas City Chiefs
“SSB is thrilled to partner with the Kansas City Chiefs in helping them to build a complete view of their fan base. The Chiefs are already utilizing the Central Intelligence solution to streamline and improve the fan experience before, during, and after events at Arrowhead Stadium. We look forward to continuing to help the Chiefs identify opportunities to grow revenue and control costs.”
– Mike Davis, Vice President, CI Client Services, SSB
SSB focuses on designing, developing and deploying data management solutions that will help clients target new customers, keep existing customers and reduce costs.