03:17 – Monumental Introduction
06:45 – Monumental marketing video on fan interaction in-venue
10:08 – Connecting the Fan – integrating data sources into a system
13:05 – Starting with a vision
15:53 – The Connected Fan ecosystem
22:36 – Examples of targeted fan interactions
30:06 – Potential future iterations of the Fan Insight Platform
34:53 – What is the best way to show ROI for all your technology platforms and how are you showing that value to your executive team members and the administration at the various team and franchises?
37:51 – What have you found the most valuable data sources?
41:00 – How are you managing privacy concerns and applying the law and information?
43:33 – Where do I start to get this type of project off the ground?
47:45 – How do you find the balance of promotions between the teams at Monumental?
51:20 – What automated journeys are bringing in the most revenue and providing the most value to your organization?