Webinars

SSB x Sports Alliance have partnered to launch an industry-leading intuitive and robust fan relationship toolkit that sets the new global standard for data integration, segmented marketing, and digital identification and that is used to support clubs as well as their marketing agencies and media partners.

As part of this global De Facto toolkit, Sponsorship Central, a world-class CRM and sponsorship fulfillment platform, addresses all the pervasive pain points around underperforming sponsorships and the everyday challenges and inefficiencies for sales and activation teams.

SSB and Sports Alliance introduce their partnership that integrates their respective offers into a global best practices hub that grows loyalty, engagement, and revenue through big data management, relationship development, and digital marketing strategies tailored to the sports industry.

The Giving Experience has shifted from traditional channels to online. Join Teddy Callow, VP of Commercial Strategy for HEPdata an SSB Company as he shares best-practices on automating your Matching Gift strategy to drive 2X the fundraising revenue.

Industry experts Jay Barrett of SSB/HEPdata and Mirko Widenhorn of Anthology (formerly iModules) discuss actionable fundraising strategies to close out the year.

Key webinar takeaways

• Proven tactics to boost your end of year fundraising approach
• Best-practices and tips for successful Giving Tuesday campaigns
• How to maximize the impact of gift-giving through matching gifts to increase revenue

After this introductory workshop, you will have the confidence to build visualizations that you and key stakeholders can use to make proactive, actionable decisions for your organization.

AJ Maestas, Founder & CEO of Navigate Research, shares current sponsorship insights, data, and trends that will give organizations an edge in planning their sponsorship strategy.

Key Takeaways

• Social, digital and mobile sponsorship insights
• Sponsorship trends throughout COVID-19 and recommendations
• Sponsorship activations for the current sports landscape

Data management is a critical component of a successful business strategy. However, a common problem is not knowing how or where to start.

That’s why we’ve brought you this webinar moderated by SSB’s Wade Longmire featuring the University of South Carolina Athletics Senior Associate AD/CMO, Eric Nichols, Country Music Association’s Business Intelligence Lead, Michael Farris, and University of Florida Athletics Association’s CRM & Analytics Director, Andrew Case. They walk through their organization’s data journey and share key lessons and best practices they learned along the way.

You’ll come away with actionable insights to unlock your organization’s most valuable data and how it can be used to drive impact for your business.

A challenge facing many organizations is curating the right mix of content to connect with fans in an authentic way.

Adam Heintz, SVP of Business Intelligence at Monumental Sports, shares how his team is using data in this unique environment to garner positive attention and drive engagement.

COVID-19 has shifted the way we live and interact with each other, but amid crisis comes an opportunity to earn “greatwill” with your key constituents.

Jeff Hunt, published author on crisis management in the digital age, shares how to survive and thrive during one of the worst crises the world has ever experienced.