Webinars

AJ Maestas, Founder & CEO of Navigate Research, shares current sponsorship insights, data, and trends that will give organizations an edge in planning their sponsorship strategy.

Key Takeaways

• Social, digital and mobile sponsorship insights
• Sponsorship trends throughout COVID-19 and recommendations
• Sponsorship activations for the current sports landscape

Data management is a critical component of a successful business strategy. However, a common problem is not knowing how or where to start.

That’s why we’ve brought you this webinar moderated by SSB’s Wade Longmire featuring the University of South Carolina Athletics Senior Associate AD/CMO, Eric Nichols, Country Music Association’s Business Intelligence Lead, Michael Farris, and University of Florida Athletics Association’s CRM & Analytics Director, Andrew Case. They walk through their organization’s data journey and share key lessons and best practices they learned along the way.

You’ll come away with actionable insights to unlock your organization’s most valuable data and how it can be used to drive impact for your business.

A challenge facing many organizations is curating the right mix of content to connect with fans in an authentic way.

Adam Heintz, SVP of Business Intelligence at Monumental Sports, shares how his team is using data in this unique environment to garner positive attention and drive engagement.

COVID-19 has shifted the way we live and interact with each other, but amid crisis comes an opportunity to earn “greatwill” with your key constituents.

Jeff Hunt, published author on crisis management in the digital age, shares how to survive and thrive during one of the worst crises the world has ever experienced.