Webinar: How D.C. United & Wolverhampton Wanderers Use Omni-Channel Marketing To Drive Incremental Revenue


Previously Recorded on July 27, 2021 @ 10 am cst

Today’s new normal has challenged sports organizations to be more thoughtful and creative in interacting with our customers to meet their expectations.  

In this webinar, Drew Bentley and Gabby Wells from D.C. United will share how they used The Hub to build strategic marketing campaigns for their remaining matches, resulting in surprising new revenues and reduced costs. Also, James Gibbins from the Wolverhampton Wanderers will join us to talk about how they’ve integrated an omnichannel approach within their overall marketing strategy.  

Key Takeaways

  • Identify new revenue opportunities through segmentation and targeting
  • Successfully incorporate an omnichannel approach as part of holistic marketing strategy
  • Implement technology that saves costs and preserves resources

Guest Speakers

Drew Bentley

Director, Ticket Operations & Analytics

D.C. United

Gabby Wells

Manager, Analytics

D.C. United

James Gibbins

Supporter Loyalty & Insight Manager

Wolverhampton Wanderers

Recording

Watch On-Demand