Webinar On-Demand: The New Reality of Sponsorship Maximization


SSB x Sports Alliance have partnered to launch an industry-leading intuitive and robust fan relationship toolkit that sets the new global standard for data integration, segmented marketing, and digital identification and that is used to support clubs as well as their marketing agencies and media partners.

As part of this global De Facto toolkit, Sponsorship Central, a world-class CRM and sponsorship fulfillment platform, addresses all the pervasive pain points around underperforming sponsorships and the everyday challenges and inefficiencies for sales and activation teams.

There is no better time than now to propel your partnerships forward through a data-driven approach with a lens to ROI that saves time and grows revenue. With the right tools and metrics behind you, your organization could create new sponsorship opportunities and growth.

Key Takeaways

  1. Sales and activation teams can now work in tandem with a solution developed specifically for the sports industry.
  2. Give your sponsorship sales and activation efforts true revenue-maximizing power. With the industry’s most sophisticated and intuitive inventory tracking capabilities, your team can assemble deals, build contracts, and track execution.
  3. Ensure transparency and accountability across the organization and harness real-time sales data to accelerate your pipeline.

Guest Speakers

Vanessa Bryan

Manager, Partnership Activation

Cleveland Browns

Mark Smith

Director, Sales & Marketing Systems

Cleveland Browns

Natasha Billouin

Commercial Success / Account Manager

Sports Alliance

Watch On-Demand