For the Vikings, Data Builds a More Complete (and Surprising) Picture of Fans

minnesota vikings team

Though they’re not the oldest team in the NFL, the Minnesota Vikings have been playing football in the Twin Cities area for over 40 years—so it’s no surprise that they’ve cultivated some of the most die-hard fans in the league. Nevertheless, there’s always room for improvement in the fan experience. That’s why, after years of development and construction, the Vikings organization moved the team to a brand-new field in 2016. The state-of-the-art U.S. Bank Stadium was designed to offer the kind of unparalleled technology and amenities that would get more fans off the sofa and into the arena.

Read the full case study

Related Resources

See All

Overcoming Sponsorship Challenges with Data and Technology

Insights

On the first day of the virtual Horizon Summit, SSB Sales Director Danny Spataro and Trak Software Co-Founder Cameron Oliver […]

Read More →

What Data is Saying About the Future of Sports Sponsorships

Insights,  Resources

Are you curious about where the future of collegiate and professional sports is heading? In changing times such as these, […]

Read More →