For the Vikings, Data Builds a More Complete (and Surprising) Picture of Fans

Though they’re not the oldest team in the NFL, the Minnesota Vikings have been playing football in the Twin Cities area for over 40 years—so it’s no surprise that they’ve cultivated some of the most die-hard fans in the league. Nevertheless, there’s always room for improvement in the fan experience. That’s why, after years of development and construction, the Vikings organization moved the team to a brand-new field in 2016. The state-of-the-art U.S. Bank Stadium was designed to offer the kind of unparalleled technology and amenities that would get more fans off the sofa and into the arena.

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