SSB applies unparalleled expertise to create and implement innovative solutions to complex business problems faced by our clients. Our unique products and services deliver a clear picture of the business – comprised of any number of data and information inputs – in an elegant and simplified manner. The result is the empowerment that comes with transformative knowledge of customer, guest, product, patient, or fan information, as well as ongoing access to relevant, real-time data in an easy to understand format.

Ultimately, we enable our clients to make the educated, actionable, and profitable decisions that take businesses to a new level. SSB has significant subject matter expertise in Sports and Entertainment, Healthcare, Higher Education, Travel, and Oil & Gas, and the products and services have been successfully applied to a wide array of clients in other spaces.

SSB was founded in 2008 by a group with deep Big 4 consulting experience and key leaders who have hands-on experience in sports sales, marketing, and analytics. Through the marriage of superior technology and vertical expertise, SSB provides teams and organizations with products and services that create clarity and a single version of the truth from all of their data sources – season, package, single game, and group ticket sales, concessions, merchandise, sponsors, and much more.

With clients including the NFL, NASCAR, the NCAA, the SEC, the Pac 12, and ISC at the league organizational level, multiple NFL, NBA, NHL, MLB teams, and University athletic departments across the country, SSB has more sports experience than any company of its type. SSB enhances efficiency for our clients, allows smart people to do smart work rather than using valuable time on backend processes and spreadhseets, and provides the powerful insight of a true understanding of business health. Fan engagement, knowledge, and identification of areas of opportunity increase exponentially for SSB clients, leading to strategic decision making and focused marketing and sales initiatives that drive profitable results. SSB is a proud partner of Ticketmaster.

How it Works

SSB Sports and Entertainment

To learn more about SSB Sports and Entertainment and how we can help your organization build a foundation for the future, please review and/or download our comprehensive brochure, or feel free to reach out to a member of our SSB Sports and Entertainment team by clicking the contact us button.

Leagues, Conferences and More

Professional Sports Franchises

Collegiate Athletics & Higher Education


7600 E Orchard Rd, Suite 180N,
Greenwood Village, CO 80111
102 Woodmont Blvd, Suite 130,
Nashville, TN 37205
7500 Rialto Blvd, Building 1, Suite 250,
Austin, TX 78735