Insights

How Collegiate Athletics Tackle Data Integration

Football field at night in USA

The competitive world of collegiate athletics centers on three primary objectives:

  1. Recruit and develop exceptional student athletes
  2. Win championships, and
  3. Engage and cultivate fans and donors both on and off campus

This sounds straightforward—but these objectives are actually bound together in a continuous cycle. Stakeholders and fans want to win championships, but you can’t win those without great athletes. Athletes come when your program incorporates seasoned coaches and top-notch facilities, but you can’t afford those without driving revenue…and that often depends on the donors and fans. At the end of the day, navigating this cycle successfully requires resources.

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